When a car manufacturer makes plans to build a new model vehicle, they put a lot of time and energy into discovering the common features and equipment the consumer desires. Bluetooth connectively, flip-down monitors for the kids, automatic doors, and power locks and windows, are just a few to name. Then, with all that information they decide which features to put into the model based on a generalized description of who the targeted consumer is. When the finished vehicle finally makes it to the end user, the end consumer might have two or three editions available and half a dozen colors to choose from, but not many more options.

Overall, the consumer doesn't get much say in what goes into the car they buy, other than the fact that they can choose to purchase from other manufacturers and models if they don’t find what they’re looking for. Now imagine how different the car buying experience would be if every car produced was custom designed to the specific needs of each consumer. Imagine the manufacturer showing up at your house with a desire to learn how and when you use your car, asking questions you would have never even considered if you had bought a car off the lot. Then, with that information they went back and designed a car to fit and maximize the consumer's normal day-to-day operations. Of course, with millions of units being sold, the cost of production would be phenomenal, however, if it was a smaller company, in a smaller market, with dedicated customer service and 40 years of experience, it could change everything.

Mauell builds purpose-built control room systems, in other words, systems built for a particular purpose. It’s the difference between driving a school bus and a commuter car to work.